The IOO University Guide 2014-2015

Click here to view the full rankings.


The Institute of Opinion is pleased to launch our second annual university guide, featuring a unique ranking of 122 British universities, based around our perfect methodology which places a great emphasis on student satisfaction and graduate prospects.

IOO was founded and is still ran by students from across the country, and our ranking list consists of metrics that we feel are important to prospective university students who are looking to start their undergraduate degrees in 2014 and 2015.

The rankings measure entry standards, research quality, institutional spending and the proportion of students who graduate with good honours, as well as the two most important measures; student satisfaction (according to the Times Higher Education Survey) and graduate prospects (according to the Higher Education Statistics Agency).

Launched last year, our new second edition sees Cambridge once again top the table ahead of Oxford. The table as a whole has seen many universities both rise and fall in the rankings, and the top 10 this year also features, in order, Imperial College, St George’s, Durham, Bath, University College London, Warwick, LSE and St Andrews. Bristol has fell from the top 10 down to 13th, but the top 20 places in general are more static than the rest of the table. Propping up the very bottom of the table is the troubled London Metropolitan University, which scores poorly in every metric and sits comfortably below the University of East London.

The emphasis on student satisfaction and graduate prospects does make for interesting reading, producing a noticeable difference in results compared to other national league tables published by The Guardian and the Complete University Guide in recent weeks. While we would never encourage prospective students to place 100% of their research and focus on league tables, we believe the general results and rough rankings of universities provide students a great basis for further research on their potential universities, and we strongly believe that the formula used to compile our table is the most useful to students.


Meanwhile, our award for University of the Year goes to the University of Bath. Rising from 11th last year to 6th this year, Bath has outstanding results in both student satisfaction and graduate prospects. Its satisfaction score of 8.4 is tied as the highest in the country, and it is also within the top 5 for the percentage of recent graduates who are in full-time employment. Its sharp jump up the table is recognition of the positive improvement in both of these metrics.